Báo cáo Report on investigations into mango supply chains in the Mekong delta Vietnam 2005-2007

REPORT ON INVESTIGATIONS INTO MANGO SUPPLY  
CHAINS IN THE MEKONG DELTA VIETNAM 2005-2007  
By  
Robert Nissen1, Tran Thi Ngoc Diep2, Nguyen Duy Duc2, Nguyen Minh Chau3, Nguyen  
Trinh Nhat Hang2, Tran Nguyen Lien Minh2, Tran Thi Kim Oanh2, M. Rankin4, I. Russel4  
and Peter Hofman1  
1 Queensland Department of Primary Industries and Fisheries (DPI&F) , Maroochy Research Station, PO  
Box 5083 SCMC, Queensland, Australia, 4560.  
2 Southern Sub-Institute of Agricultural Engineering and Post-Harvest Technology (SIAEP), 54 Tran Khanh  
Du Street, District 1, Ho Chi Minh City, Vietnam.  
3 Southern Fruit Research Institute (SOFRI), Long Dinh-Chau Thanh, P0 Box 203 My Tho Tien Giang,  
Vietnam.  
4University of Queensland, Gatton College, School of Natural and Rural Systems Management, Gatton  
Campus, Lawes Queensland, 4343, Australia.  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
© The State of Queensland, Department of Primary Industries and Fisheries 2008.  
Copyright protects this work. Except as permitted by the Copyright Act 1968 (Cth), reproduction by any means (photocopying,  
electronic, mechanical, recording or otherwise), making available online, electronic transmission or other publication of this  
work is prohibited without the prior written permission of The Department of Primary Industries and Fisheries, Queensland.  
Inquiries should be addressed to copyright@dpi.qld.gov.au (phone 61 7 3404 6999), or  
Director,  
Intellectual Property Commercialisation Unit  
Department of Primary Industries and Fisheries  
GPO Box 46  
Brisbane Queensland 4001  
All rights reserved. Reproduction and dissemination of materials in this information product for educational or other non  
commercial purposes is authorised without any prior written permission from the copyright holders provided the sources is fully  
acknowledged. Reproduction of materials in this information product for resale or other commercial purposes is prohibited  
without written permission of the copyright holders.  
January 2008  
Page  
2
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
TABLE OF CONTENTS  
Background....................................................................................................................................................5  
Introduction ....................................................................................................................................................5  
Methodology ..................................................................................................................................................5  
Survey of mango consumers in Ho Chi Minh City..........................................................................................7  
Introduction................................................................................................................................................7  
Results.......................................................................................................................................................7  
Demographics of Ho Chi Minh City .......................................................................................................7  
Survey of Mango Retailers in Ho Chi Minh City (HCMC) .............................................................................23  
Introduction..............................................................................................................................................23  
Results.....................................................................................................................................................23  
Retailers of Ho Chi Minh City. .............................................................................................................23  
Retailer experience and length of time in the trade. ............................................................................23  
Retailers purchasing patterns and locations........................................................................................24  
Transport of product to retailer’s place of business.............................................................................24  
Retailers’ delivery of product to consumers.........................................................................................25  
Transaction types and methods of payment........................................................................................25  
Retailer sales, quantity of mango sold in Ho Chi Minh City .................................................................25  
The retailer wholesale purchasing price of mango in Ho Chi Minh City...............................................27  
The retail sale price for mango in Ho Chi Minh City ............................................................................30  
Factors contributing to fruit loss at the retail level................................................................................33  
Preservation techniques and post-harvest technologies applied by retailers ......................................36  
Difficulties and costs associate with running a retail business in Ho Chi Minh City, Vietnam..............37  
Labour requirements for retail shops at markets and fruit shops.........................................................37  
Taxes and fees paid by retailers to operate their business..................................................................38  
Information flows, exchanges and business fess paid by retailers to associations..............................38  
Survey of Mango Wholesalers and Collectors .............................................................................................39  
Ho Chi Minh City Fruit and Vegetable Central Markets ...........................................................................39  
Wholesalers experience and length of time in the trade in South Vietnam..........................................39  
Transportation practices......................................................................................................................40  
Wholesaler purchasing practices.........................................................................................................42  
Wholesaler mango purchasing prices .................................................................................................43  
Quantity of mango sold by wholesalers...............................................................................................45  
Wholesaler mango selling prices and profit.........................................................................................46  
Wholesaler business operational expenses ........................................................................................48  
Labour costs........................................................................................................................................49  
Tax and electricity and water fees.......................................................................................................49  
Wholesalers post-harvest handling techniques and practices.............................................................50  
Fruit grading practices and quality assurance .....................................................................................54  
Artificial ripening of fruit.......................................................................................................................54  
Maturity level of fruit ............................................................................................................................55  
Wholesalers supply chain communication practices ...........................................................................55  
Collectors.....................................................................................................................................................57  
Collectors’ purchasing practices..........................................................................................................57  
Collectors’ suppliers ............................................................................................................................57  
Transportation .....................................................................................................................................57  
Collectors handling and quality assurance practices...........................................................................58  
Fruit grading by collectors ...................................................................................................................58  
Packaging ...........................................................................................................................................59  
Storage................................................................................................................................................61  
January 2008  
Page  
3
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
Collectors’ sale price for mango ..........................................................................................................61  
Survey of Mango Farmers in the Mekong Delta, Vietnam............................................................................63  
Pre-Harvest .............................................................................................................................................63  
Varieties ..............................................................................................................................................63  
Production Area...................................................................................................................................63  
Farm sizes...........................................................................................................................................64  
Production Periods..............................................................................................................................65  
Orchards and production systems.......................................................................................................65  
Orchard tree age .................................................................................................................................66  
Canopy Management..........................................................................................................................66  
Yield ....................................................................................................................................................67  
Yield manipulation...............................................................................................................................69  
Fertilizers and Irrigation.......................................................................................................................70  
Pre-harvest pest and disease control methods ...................................................................................70  
Infield diseases that directly affect on fruit...........................................................................................70  
Infield pests that directly affect fruit quality..........................................................................................73  
Post-harvest ............................................................................................................................................78  
Harvesting ...........................................................................................................................................78  
Maturity indicators ...............................................................................................................................81  
Fruit grading AND packing ..................................................................................................................82  
Shelf life ..............................................................................................................................................86  
Transport.............................................................................................................................................88  
Sale of fruit ..........................................................................................................................................90  
Farm gate prices received for mango fruit...........................................................................................91  
Farm fees and taxes............................................................................................................................92  
Communication and information exchange .........................................................................................95  
Farm profit from mango production..........................................................................................................98  
Environmental sustainability issues in the Mekong Delta ......................................................................100  
Soil Management ..............................................................................................................................101  
Irrigation and Water Management Practices .....................................................................................101  
Agricultural Chemical Usage .............................................................................................................102  
Mango Processor:- Costal Fisheries Development Copporation (CONFIDEC) Mango Processing Factory  
...................................................................................................................................................................106  
Observations and recommendations for the mango processor..................................................................107  
Ho Chi Minh City, May 2006..............................................................................................................107  
Mango ripening......................................................................................................................................107  
Air movement ........................................................................................................................................107  
Suggestions...........................................................................................................................................107  
Other suggestions .............................................................................................................................108  
Conclusions ...............................................................................................................................................109  
Consumers ............................................................................................................................................109  
Retailers ................................................................................................................................................109  
Wholesalers/Collectors..........................................................................................................................110  
Farmers .................................................................................................................................................111  
Cooperatives and groups ..................................................................................................................111  
Supply chains....................................................................................................................................111  
References.................................................................................................................................................114  
January 2008  
Page  
4
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
BACKGROUND  
In the Mekong Delta, Vietnam, about 33 286 hectares of mango are grown, producing about 193 383 metric  
tonnes of fruit per year. Currently, over 80% of the mango production is from small individual village farms.  
Many farmers harvest immature fruit to reduce damage from fruit fly and poor handling systems along the  
supply chain. Many poor farmers do not have direct access to supermarkets due to food safety, quantity  
requirements, and delivery conditions. Many open wet markets in Asia lack the necessary hygiene facilities  
to meet the growing demand for safe products. Traditional markets and street vendors are the major  
participants in the food distribution lines in Vietnam.  
Supermarket numbers are increasing due to consumer demands for safe food and the Vietnamese  
Government promotion of ideals on safe food. As Vietnamese wages increase and consumers demand a  
safe product, the number of supermarkets has increased dramatically in Ho Chi Minh City between 1990  
and 2004, at a rate of 17% per year. In Hanoi, supermarket expansion also occurred at a rate of 14% per  
year from 2000 to 2004. In 2004, there were 43 supermarkets and nine trade centres in Hanoi. In 2005,  
there were 71 supermarkets in Ho Chi Minh City (Moustier, et al 2006). Producers must be highly  
adaptable; inflexible producers will not be able to generate added value to the supply chain and will be  
forced out of their industry. Producers must adopt new supply chain strategies that will deliver value for  
money to their customers and ultimately the end consumer.  
INTRODUCTION  
This report provides baseline information on investigations undertaken as part of the Collaboration for  
Agriculture and Rural Development CARD Project 050/04VIE “Improvement of export and domestic  
markets for Vietnamese fruit through improved post-harvest and supply chain management”. This  
collaborative project is funded by AusAID and administered by Hassall and Associates International. The  
project is between the Queensland Department of Primary Industries and Fisheries (QDPI&F) and the  
Vietnamese organisations, Southern Sub-Institute of Agricultural Engineering and Post-Harvest Technology  
(SIAEP), and Southern Fruit Research Institute (SOFRI).  
The aim of this report is to investigate and understand mango supply chains in Mekong Delta, Vietnam by:  
determining pre- and post-harvest technology practices of these supply chains  
determining the quality of the product produced by these supply chains  
identifying participants in the existing domestic and export supply chains  
map the existing mango supply chains and their and distribution channels  
METHODOLOGY  
Several methods were used to collect baseline data on mango supply chains operating in the Mekong  
Delta of Vietnam. Relevant data and information was collected from the internet and reports produced by  
the Ministry of Agriculture and Rural Development (MARD), The Government Statistics Office (GSO) of  
Vietnam, and provincial government offices in the Mekong Delta, Vietnam. Further information was  
obtained from the internet and published reports and databases of the Food and Agricultural Organisation  
(FAO) of the United Nations and World Bank.  
Survey sheets and process analyses were developed and tested by Vietnamese project staff. This was  
part of the training conducted by the Australian collaborators for the CARD Project 050/04VIE. The supply  
chain was segmented into the various supply chain participant groups, consumers, wholesalers, collectors  
and farmers. A full investigation was carried out via interviews and surveys with the consumers,  
January 2008  
Page  
5
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
wholesalers, collectors and farmers along the mango supply chains operating in the Tien Giang, Vinh Long,  
Dong Thap and Ben Tre Provinces and Ho Chi Minh City, Vietnam in July 2005 to May in 2006.  
Stratified random sampling and random sampling techniques were used to collect survey data. Interviews  
were conducted on a 100 consumers, 560 retailers, including 30 supermarkets, 46 high class shops, 397  
retailer markets and 87 push cart and sidewalk shop vendors. Retailers were segmented into four groups,  
based on store classification type list. These classifications are:  
Supermarkets are more than 250 m2 in size and selling both consumer goods and fruit and  
vegetable  
High class fruit shops are retailers specalising in selling high quality fruit and vegetable only  
Retail markets are fruit and vegetable retailers selling fruit and vegetable in a general market  
(traditional as well as wet markets retailers)  
Push cart, sidewalk shops and travelling street vendors  
A stratified random sampling technique was used to select the retail businesses to interview. Numbers of  
retailers surveyed for each store classification type are presented in Table 1.  
Table 1. Retailer classification and number surveyed in Ho Chi Minh City.  
Classification Type  
Number surveyed  
Supermarkets  
High Class Fruit shops  
Retail Markets  
30  
46  
397  
87  
Vendors (push-cart, sidewalk shops)  
Total  
560  
Further investigations on mango sales during both the main mango season and off season were  
undertaken. A total of 98 retailers were interviewed during the main mango season and a further 100  
retailers interviewed during the off season.  
A total of 8 wholesalers from the city of Cai Be, Tien Giang Province were interviewed and a further 10  
collectors were interviewed in the Vinh Kim and Cai Be Districts. Interviews of 299 wholesalers were  
conducted, including the wholesale markets in Ho Chi Minh City, Ton That Thuyet floating markets (which  
no longer exist), Cho Lon, Thu Duc as well as wholesale markets in the production areas of Binh Thuan,  
Bin Duong, Ben Tre, Tien Giang and Don Thap. A further survey of wholesalers was also carried out in  
2006 and an investigation of HCMC Fruit and Vegetable Central Markets was undertaken on the 29th of  
April 2006.  
A total of 64 farmers were interviewed within Cam Son district, with 34 new mango farmers and 30  
established mango farmers. In Hoa Hung district, 24 surveys were conducted with established farmers. All  
farmers interviewed produce fruit for market in January to March period. A further 100 farmers were  
interviewed while they attended mango training courses at the Agricultural Extension Centre. Further  
information was obtained via interviews with 3 grower cooperatives/groups in November 2005 and April  
2006.  
January 2008  
Page  
6
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
SURVEY OF MANGO CONSUMERS IN HO CHI MINH CITY  
INTRODUCTION  
The retail and consumer scene, especially in Ho Chi Minh City, is undergoing a great deal of change that is  
beginning to benefit the end consumer. Not only have supermarkets and department stores grown in  
number, but many are already modernising their services and products, from better-designed shelves,  
promotions, to point-of-sale (POS) terminals to help boost sales and competitiveness. Fast moving  
consumer goods (FMCG) have experienced the highest growth rates, growing at a rate of 10% per year for  
the past four years (Vietnam Economy, 2007). Vietnam Economy (2007), reported growth rates for 2006  
for FMCG are:  
18% for dairy products (milk)  
13% for personal care items (shampoo, facial moisture, skin care and beauty products)  
13% for non-alcoholic beverages (tea, fruit juice, etc)  
In contrast, the traditional markets and street vendors are the major sellers of fruit and vegetables in  
Vietnam. This is based on quantities sold, area of sales and employment (Moustier, 2006). These markets  
and vendors are the main point of sale to poor customers, who rarely purchase from supermarkets  
because of high prices and inconvenient locations. In Ho Chi Minh City, 33% of the poor households have  
never shopped in supermarkets and only 38.5% shop there regularly. This sharply contrasts with the  
figures for non-poor households in Ho Chi Minh City, where only 2% have never shopped in supermarkets  
and as many as 81.2% shop there regularly (Vietnam Economy, 2006).  
RESULTS  
DEMOGRAPHICS OF HO CHI MINH CITY  
POPULATION CHANGES  
The population of Ho Chi Minh City (HCMC) has been increasing at a rate of 3.5% per annum. Estimates  
now place the population to be over 7 million, of which migrants make up about a third. The city occupies  
approximately 2,000 square kilometres, but due to the urban development history, the city’s population  
density is not allocated equally. The population density in the inner city is over 30,000 persons per square  
kilometre, whereas the density in suburban and rural areas of the city is considerably lower. Ho Chi Minh  
City consists of 24 urban and rural districts (Figure 1), among which 13 are inner districts; 6 are newly  
established urban districts, and 5 are suburban districts (Thanh, 2007). See Table 2 for topology and  
characterisations of the districts of Ho Chi Minh City.  
January 2008  
Page  
7
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
Figure 1. Administration map of Ho chi Minh City  
Table 2. Topology of districts in Ho Chi minh City, Vietnam  
Rapid Urbanisation  
Medium  
Urbanisation  
Slow Urbanisation  
Categories  
Total  
1, 3, 4, 5, 6, 10, 11, Phu Nhuân 8,  
Bình Thanh, Gò Vp, Tân  
Bình,Tân Phu  
Urban  
Districts  
13  
6
Semi-urban  
Districts  
7,12, Bình Tân,  
Thu Duc  
2, 9  
Rural  
districts  
Cu Chi, Bình Chánh, Hóc  
Môn, Nhà Bè, Cân Gio  
5
Total  
13  
4
7
24  
Previous research into urban life claimed that rural poor people (migrants) who leave their villages to seek  
a livelihood in the cities fall into the urban poor class, and their prospects do not improve. Despite this, the  
rural poor, many of whom have lost their access to land and a livelihood, still view the city as a means to  
escape rural poverty. According to the 1999 general census of Ho Chi Minh City, the rate of female  
migration to the city is higher than that of men (Ho Chi Minh City Office of Statistics 2000). This was also  
higher than the number of female migrants moving to other areas in Vietnam. Nationally, women made up  
45% of all migrants within Vietnam, but they accounted for 58% of all migrants moving into Ho Chi Minh  
City (Gubry et al. 2002).  
January 2008  
Page  
8
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
Table 3. Occupation before and after migration to Ho Chi Minh City  
Occupation  
Agriculture  
Wage Labour  
Handicraft production  
Student  
Before migration  
At present  
49%  
21%  
11%  
6%  
0%  
18%  
22%  
0%  
Employee  
1%  
2%  
Small trading  
Petty trading  
Housewife  
10%  
0%  
31%  
27%  
0%  
2%  
Total  
100%  
100%  
EARNING CAPACITY AND INCOME LEVELS OF THE CITIZENS OF HO CHI MINH CITY  
Ho Chi Minh City is the largest and fastest developing city and has the highest per capita income in  
Vietnam, yet around 12% of its population was classified as poor in 2001. Although this rate is lower than  
any other city in Vietnam, the gap between the rich and poor is widest in HCMC. According to several  
social surveys, the majority of poor families still struggle to earn money. During the past 5 years in HCMC,  
only 25% of people have improved their situation while 50% have been worse off (Leonhardt, 2001).  
The Vietnamese Household Living Standards Survey (VHLSS) of 2002 estimated the total annual  
expenditure calculated on the basis of Purchasing Power Parity at approximately Int$ 5 510 (approximately  
12 738 624 Vietnamese Dong (VND). The total annual expenditure per capita was Int$ 1 345  
(approximately 3 109 518 VND) and the total annual food expenditure per capita at Int$ 581 (approximately  
115 364 VND) with 11.4% on livestock foods (meat, eggs and milk) and 9.2% on fish and the remainder on  
agricultural products (Maltsoglou, 2007).  
Poverty affects food security of men and women differently in Vietnam. Women are more vulnerable to  
malnutrition because they eat less than men. Especially when pregnant, they need a high level of nutrient  
intake (Colwell et al., 2002). In addition, women take an active role in working and looking after the family  
and the custom of men eating first may contribute to malnutrition. Information on women and their earning  
capacity are presented below to provide a guide to the overall earning capacities of the poor in Ho Chi Minh  
City, Vietnam.  
Most of the women who migrated to Ho Chi Minh City for work, work in the informal sector and are poor.  
60% said that they brought less than 100 000 VND ($US 1=14 000 VND), and more than 90% come to the  
city with less than 500 000 VND. Most of the women found work in petty trading or wage work, which  
required little to no money. While the capital needed to cover costs was relatively small, the average  
monthly amount earned by a female migrant worker from trade related activities was approximately 640  
000 VND (Thai Thi Ngoc Du et al 2006). About 45% of these women earned over 600 000 VND a month.  
Within the various occupations, women engaging in petty trade earned a higher monthly income, grossing  
about 740 000 VND, and women who traded goods in the market place earned over 650 000 VND.  
Women undertaking handicraft production averaged over 600 000 VND per month and wage labourers  
received the lowest monthly salary of about 480 000 VND (Thai Thi Ngoc Du et al 2006). Some of these  
monthly incomes show that many women were not able to earn as much as they needed, as average  
monthly expenses for most women was more than 500 000 VND. Food costs came to approximately  
345 000 VND, while rent and utilities were about 130 000 VND. Some women earn more than this and  
January 2008  
Page  
9
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
spent the remainder on miscellaneous goods. Other women saved some of their earnings and sent it back  
to their families in the country areas (Thai Thi Ngoc Du et al 2006).  
Ben Thanh ward (District I), is a high-income area of Ho Chi Minh City, where many residents are business  
persons, officials and workers In contrast, most residents in the suburban Phu Thuan village (Nha Be  
District) are workers and farmers (Thanh, 2007).  
HOUSEHOLD CONSUMPTION  
Per capita consumption expenditure has grown dramatically in Vietnam since 1993, almost doubling by  
2004. Urban areas have experienced faster growth. The richer have done better; most recently, however, it  
is the middle groups that have experienced the highest rates of growth. Households have increased their  
expenditure on all major categories, but mostly on education, which grew at 12 per cent per annum over  
the eleven year period (ADB, 2006). In 1998, expenditure on food consumption was, on average, 47% of  
the household budget (MARD, 2001). Rice consumption only varies slightly by income group, but above a  
certain income threshold, additional income is spent on high value food such as meat, fat, oil eggs and non  
food items (Oxfam 2001).  
The Asian Development Bank (ADB) project ‘Making Markets Work Better for The Poor’, categorised  
household expenditures into four categories:  
Food  
Education  
Health  
Housing.  
Food continues to account for the bulk of household expenditure today, but costs have grown at the lowest  
rate (2.19% p.a.). The amount spent on education grew the most over the 11 year period, at nearly 12%  
p.a., with the bulk of the increase occurring in 1993-1998. Expenditure on health grew only 4.5% p.a. over  
the 11-year period, but rose nearly 17% between 2002 and 2004. Housing expenditure grew nearly 7%  
over the whole period. (ADB, 2006). The share of food per capita in household expenditure fell from 62%  
of total expenditure in 1993, to 42% in 2004, while that of education increased from 3% to 5%. The share of  
housing remained virtually unchanged (around 7 %). The share of health dropped from 7.6% to 5.9%  
(ADB, 2006).  
Households in rural areas have lower expenditure levels and higher food budget shares compared to urban  
areas. As incomes increase, the discrepancies in expenditure levels between urban and rural households  
increases, while the food budget shares reduce. Urban households spend more on livestock products and  
consume 1.5 times the amount consumed by rural households. In the case of livestock products, both in  
rural and urban areas, the expenditure levels, the consumption levels per capita and the food budget share  
increase as income increases. The pattern is slightly different in the case of fish. In urban areas across  
different income levels, expenditure levels increase, shares reduce and quantities per capita is slightly  
reduce. In rural areas, expenditure levels, food expenditure shares and quantities consumed increase as  
income increases (Maltsoglou, 2007).  
SHOPPING BEHAVIOUR  
Consumers in Ho Chi Minh City who do not buy food and household items in supermarkets, cite prices,  
time and distance as their main reasons for not shopping there. According to the study, poor consumers  
generally have a positive opinion of their primary food outlets (which generally consist of formal markets,  
informal markets such as street vendors and shops). In particular, poor consumers have specific and  
opposing perceptions of supermarkets and street vendors: the former offer good quality but also require  
January 2008  
Page  
10  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
high prices and time commitments, whereas the latter offer lower quality for cheaper prices and are more  
convenient in terms of time (Vietnam Economy, 2006).  
FOOD OUTLETS  
With increasing living standards over the last ten years, consumers have become more fastidious in  
choosing fruits. To service these consumers, fruit shops and supermarkets have opened to meet  
consumer demands. Supermarkets numbers have increased dramatically in Ho Chi Minh City. In 1990  
there were no supermarkets in Ho Chi Minh City. Since then, supermarkets numbers have grown at a rate  
of 17% per year and in 2005, there were 71 supermarkets in Ho Chi Minh City. This increase in  
supermarkets is due to consumers’ demands for improved quality and food safety. Supermarkets and  
market stalls or shops are promoting their goods through improved presentation, packaging and product  
safety (Moustier et al, 2006). There are currently around 250 supermarkets throughout the 18 districts of  
Ho Chi Minh City. With large amounts of investment, a wide variety of household goods and large scale  
promotions, they have become strong rivals to smaller retailers. All are chasing the growing consumption  
power developing in Ho Chi Minh City’s new urban districts and suburbs (Vietnam Economy, 2007).  
CONSUMER PREFERENCES FOR MANGO VARIETIES  
The mango variety ‘Cat Hoa Loc’ was the most popular variety for the interviewees, with 71.43% of the  
consumers surveyed preferring to purchase and eat this variety due to its attractive color, flavor and  
perceived market prestige (Figure 2). The prestige aspect came about 10 years ago when ‘Cat Ho Loc’ was  
still rare and very expensive.  
Vietnamese consumers, consumption  
Others (Thailand, Australia etc.)  
rates of mango varieties  
Ghep  
Cat Chu  
Cat Hoa Loc  
0
20  
40  
60  
80  
Percentage (%) of the total consumer surveyed  
Figure 2. Percentage (%) of the total Vietnamese consumers surveyed and purchasing patters of  
mango varieties for Ho Chi Minh City, Vietnam  
January 2008  
Page  
11  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
During the main production season, the price paid for ‘Cat Hoa Loc’ was reasonable and not too expensive  
for all income levels living in Ho Chi Minh City. This pricing level, offers low income workers the ability to  
purchase and consume this particular mango variety. Vietnamese consumers in Ho Chi Minh City  
purchase mango fruit for eating, gifts and for worship. Times of worship usually occur on the 1st and 15th  
day of the lunar month. Mango fruit sold in Ho Chi Minh City that originates from Thailand and Australia  
(variety R2E2) occupy only a small proportion of the market. This is because it cannot compete, quality-  
wise, with the local mango varieties ‘Cat Hoa Loc’ and ‘Cat Chu’. Most Vietnamese consumers are fiercely  
loyal to their local product and they will only purchase products from other countries when there is no local  
product available. Vietnamese consumers will purchase foreign fruit as gifts to signal a sign of great  
respect, wealth and prestige.  
CONSUMERSFREQUENCY OF PURCHASE, QUANTITY OF PURCHASES AND PLACE OF PURCHASE  
This survey found that about 76% of consumers purchase from one to three kg of fruit four to eight times  
per month (Figures 3 and 4). Therefore based on the data obtained in this survey, the average consumer  
in one year would purchase approximately 144 kg of mango. Most consumers surveyed purchased from  
the retail markets (Figure 5) due to perceived conveniences offered such as:  
markets are easily accessible  
ability to select individual fruit for purchase  
familiarity or relationships that have been develop with retailers of mango.  
80  
60  
40  
20  
0
<1 kg  
1-3 kg  
>3 kg  
Quantity (kg) per purchase  
Figure 3. Quantity (kg) of mango purchased at one time by consumers in Ho Chi Minh City, Vietnam.  
January 2008  
Page  
12  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
60  
50  
40  
30  
20  
10  
0
< 4  
4 to 8  
> 8  
Frequency of purchases per month  
Figure 4. Monthly mango purchasing frequency for consumers in Ho Chi Minh City, Vietnam.  
Consumers preferences  
Combination of the places  
for place of purchase  
Vendors  
Supermarkets  
Fruit shops  
Retail markets  
Wholesale markets  
0
10  
20  
30  
40  
50  
60  
70  
Percentage (%) of the total  
number surveyed  
Figure 5. Preferred place of purchase of mango for consumers in Ho Chi Minh City, Vietnam.  
January 2008  
Page  
13  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
CONSIDERATIONS USED BY CONSUMERS WHEN PURCHASING MANGOES  
About 60.9% of consumers surveyed considered; ‘where did the mango they are about to purchase come  
from?’ (origin of production). The remaining 39.1% of survey respondents did not consider origin of  
production. About 69.5% of survey respondents purchased mangoes for prestige, with 22% purchasing  
due to habit and the remaining 8.5% through marketing (Figure 6).  
Marketing  
Purchasing habits  
Habit  
Prestige  
0
20  
40  
60  
80  
100  
Percentage (%) of the total  
number of consumers surveyed  
Figure 6 Consumers’ reasons for purchasing mangoes in Ho Chi Minh City, Vietnam.  
PRICE PAID BY MANGO CONSUMERS IN HO CHI MINH CITY  
When asked to compare mango prices against their income, 70% of interviewees indicated that the  
purchase price was reasonable, including respondents from the poorer social classes in Vietnamese  
society. About 30% said the purchase prices were too high in comparison to their income, even during the  
main season, but especially at the beginning of the main season, when many consumers purchase  
mangoes to give as gifts. Less than one percent said the prices were too low and they mainly purchased  
fruit from high class shops (Figure 7).  
January 2008  
Page  
14  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
Consumer ratings  
of mango prices  
Low  
Average  
High  
0
20  
40  
60  
80  
Percentage (%) of the total  
number of consumers surveyed  
Figure 7. Consumers’ opinions of the cost of mangoes in relation to their income in Ho Chi Minh City,  
Vietnam.  
THE PURCHASE PRICE FOR MANGO IN HO CHI MINH CITY, VIETNAM  
The mango variety ‘Cat Hoa Loc’, in the market place in Ho Chi Minh City Vietnam receives on average a  
50% higher price than the variety ‘Cat Chu’, and a 66% higher price than the mango variety ‘Ghep’.  
The average retail price per kg for the mango varieties ‘Cat Hoa Loc’, ‘Cat Chu’ and ‘Ghep’ did not fluctuate  
widely over the seasons from 2005 to 2006. The average retail price for mango variety ‘Cat Hoa Loc’, early  
and late main season and early and middle off season was between 15 000 and 20 000 VND per kg.  
During the middle main season, the average retail price fell below 15 000 VND per kg and for the late off  
season, the average retail price increased to about 20 000 to 25 000 VND per kg (Figure 8). The average  
retail price for the mango variety ‘Cat Chu’ for early and late main season and early and middle off season  
was between 14 000 and 18 000 VND per kg. During the middle main season, the average retail price fell  
below 15 000 VND per kg, and for late off season, the average retail price increased to about 20 000 to  
25 000 VND per kg (Figure 9). The average retail price for the mango variety ‘Ghep’, was between 6 000  
and 8 000 VND per kg for all seasons (Figure 10).  
January 2008  
Page  
15  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
60  
50  
40  
30  
20  
10  
60  
50  
40  
30  
20  
10  
Early Off Season  
Early Main Season  
0
0
60  
60  
Mid Off Season  
Mid Main Season  
50  
40  
30  
20  
10  
50  
40  
30  
20  
10  
0
0
60  
60  
Late Off Season  
Late Main Season  
50  
40  
30  
20  
10  
0
50  
40  
30  
20  
10  
0
<15  
15-20  
20-25  
25-30  
>30  
<15  
15-20  
20-25  
25-30  
>30  
Thousands ('000) VND / kg  
Thousands ('000) of VND / kg  
Figure 8. Purchase price of mango variety ‘Cat Hoa Loc’ during the main and off seasons in Ho Chi  
Minh City, Vietnam.  
January 2008  
Page  
16  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
60  
50  
40  
30  
20  
10  
60  
50  
40  
30  
20  
10  
Early Off Season  
MIddle Off Season  
Late Off Season  
Early Main Season  
0
0
60  
60  
Middle Main Season  
50  
40  
30  
20  
10  
50  
40  
30  
20  
10  
0
0
60  
60  
Late Main Season  
50  
40  
30  
20  
10  
0
50  
40  
30  
20  
10  
0
<6  
6 - 10  
10 - 14  
14 - 18  
>18  
<6  
6 - 10  
10 - 14  
14 - 18  
>18  
Thousands ('000) of VND / kg  
Thousands ('000) of VND / kg  
Figure 9. Purchase price of mango variety ‘Cat Chu’ during the main and off seasons in Ho Chi Minh  
City, Vietnam.  
January 2008  
Page  
17  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
100  
80  
60  
40  
20  
100  
80  
60  
40  
20  
Early Off Season  
Early Main Season  
0
0
100  
100  
Middle Off Season  
Middle Main Season  
80  
60  
40  
20  
80  
60  
40  
20  
0
0
100  
100  
Late Off Season  
Late Main Season  
80  
60  
40  
20  
0
80  
60  
40  
20  
0
<4  
4 - 6  
6 - 4  
8 - 10  
>10  
<4  
4 - 6  
6 - 4  
8 - 10  
>10  
Thousands ('000) of VND / kg  
Thousands ('000) of VND / kg  
Figure 10. Purchase price of mango variety ‘Ghep’ during the main and off seasons in Ho Chi Minh City,  
Vietnam.  
January 2008  
Page  
18  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
COMMON PROBLEMS THE CONSUMERS FACE WHEN PURCHASING MANGO  
About 51.7% of consumers surveyed indicated they had problems when selecting mangoes to purchase  
due to uneven ripening (Figure 11). Based on Australian varieties, mangoes are best ripened at about  
20°C. This provides the best balance between good skin colour and flavour, whilst minimizing disease on  
the fruit. In relation to processing where skin colour is not an issue, we recommend ripening at about 24-  
25°C.  
We know little about ripening conditions for Vietnamese varieties, but it is possible that higher ripening  
temperatures can be used. Uncontrolled temperatures of 26-35°C and inadequate air circulation and  
temperature control during the ripening process can have serious consequences in for mango fruit,  
causing:  
uneven colouring occurring (green patches with a yellow background on skin of the  
mango)  
uneven ripening of the flesh, and  
the possibility of increasing disease presence, such as stem end rots and anthracnose  
Generally, temperatures above 32-35°C can prevent ripening. Therefore, temperature control during the  
ripening process is critical.  
Non uniform ripening  
Overripe  
Non uniform size  
Purchasing problems  
Too much disease  
0
20  
40  
60  
80  
100  
Percentage (%) of the total  
number of consumers surveyed  
Figure 11. Problems encountered by consumers when choosing mangoes to purchase.  
CONSUMERSPREFERENCES FOR PURCHASING AND SELECTING MANGOES BASED ON THEIR QUALITY  
About 37% of consumers surveyed chose mangoes to purchase based on their colour, with overall fruit  
appearance ranking second at 21%, followed by size 20% and then flavour/smell 19.5%. Vietnamese  
consumers shop every day and therefore shelf life is not considered a major factor by consumers when  
making the initial purchase of mangoes (Figure 12).  
January 2008  
Page  
19  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
Consumers preference  
for selecting mangoes  
Shelf life  
Size  
Flavour (smell)  
Appearance  
Colour  
0
10  
20  
30  
40  
Percentage (%) of the total  
number of consumers surveyed  
Figure 12. Consumers’ preferences for selecting mangoes to purchase in Ho Chi Minh City, Vietnam.  
CONSUMER REQUIREMENTS ON THE QUALITY OF MANGOES  
The mango variety ‘Cat Hoa Loc’ was the most popular variety of mango. Many consumers, when  
questioned about their preference for quality requirements of mangoes, indicated that quality should be  
improved in terns of being sweeter, have a smaller seed, have more fragrance and have a longer shelf life.  
About 85% of consumers surveyed indicated that fruit size was suitable, 60% indicated that colour was  
suitable with 24.8% indicating it should be yellower and 14.4% indicating that there is too much sap on the  
skin and in the fruit. About 71% of consumers surveyed indicated that flesh was suitable, 14% indicating  
that the seed was too large. About 63% indicated that the flavour was suitable, but 18% indicating that the  
fruit was not sweet enough and a further 18% indicating that the smell could be improved. About 71%  
indicated that shelf life was suitable with 18.8% indicating that the fruit rotted too quickly and 13% saying  
that the skin shriveled/withered quickly (Figure 13).  
January 2008  
Page  
20  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
Too small  
Too large  
Suitable  
Fruit size  
Fruit colour  
Less sap in the fruit  
Should be yellower  
Suitable  
Large seed  
Too much water  
Too much fiber  
Suitable  
Fruit flesh  
Do not smell good  
Not sweet enough  
Suitable  
Fruit flavour  
Shelf life  
Skin withered quickly  
Rot to quickly  
Suitable  
0
20  
40  
60  
80  
Percentage (%) of the total number  
of consumers surveyed  
Figure 13. Consumer ratings of mango fruit quality.  
January 2008  
Page  
21  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
CONSUMER SUGGESTIONS TO IMPROVE MANGO MARKETING  
About 60% of consumers surveyed indicated that mango fruit quality is the single most important marketing  
factor that could be improved to increase mango sales. The next factor indicated by consumers was the  
distribution system at 16%, closely followed by packaging (12%) and the remaining 12% had no  
suggestions on how to improve the marketing and sales of mangoes in Ho Chi Minh City, Vietnam (Figure  
14).  
Consumer suggestions for  
improvements in the marketing mangoes  
Other (No idea)  
Distribution system  
The package  
The quality  
0
20  
40  
60  
80  
100  
Percentage (%) of the total  
number of consumers surveyed  
Figure 14. Aspects of mango marketing and sales that consumers believe should be improved upon.  
January 2008  
Page  
22  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
SURVEY OF MANGO RETAILERS IN HO CHI MINH CITY (HCMC)  
INTRODUCTION  
Supermarkets and department stores grown in number in HCMC, many are already modernising their  
services and products, from better-designed shelves, promotions, to point-of-sale (POS) terminals to help  
boost sales and competitiveness. Supermarkets are also responding to consumers’ demands for improved  
quality and food safety for fruit and vegetable products.  
Between 1990 and 2004 In Ho Chi Minh City, the number of supermarkets has increased at 17% per year.  
In 2005 there were 71 supermarkets in Ho Chi Minh City. This demand has seen the rise of supermarkets  
and market stall or shops that promote their goods via improved presentation, packaging and product  
safety (Moustier et al, 2006).  
RESULTS  
RETAILERS OF HO CHI MINH CITY.  
We found that in Southern Vietnam, there are three main mango varieties sold by retailers and vendors -  
‘Cat Hoa Loc’, ‘Cat Chu’ and ‘Ghep’. Many vendors also sell green mangoes. These are sold intensively  
near factories, schools, and hospitals. Mango sellers reported that ‘Cat Hoa Loc’ was the most profitable  
mango to sell due to its marketability. Consumers regard this mango a having prestige and it is highly  
sought after. ‘Cat Hoa Loc’ mango was mainly sold by retailers with high quality fruit shops not associated  
with retail markets, and high quality fruit shops located in retail markets and supermarkets. Retailer ratings  
on the most profitable mango cultivars are shown in Table 4 below.  
Table 4. The most profitable mango varieties to market in Ho Chi Minh City as chosen by  
retailers.  
I. Mango Varieties  
1. ‘Cat Hoa Loc’  
2. ‘Cat Chu’  
Supermarkets Fruit shops Retail markets Vendors  
X
X
X
X
X
3. ‘Ghep’  
X
RETAILER EXPERIENCE AND LENGTH OF TIME IN THE TRADE.  
All surveyed retailers in Ho Chi Minh reported that consumers are becoming more fastidious in choosing  
fruit. This change can be attributed to the increase in living standards over the past ten years. All street  
vendors surveyed see their particular line of business as a temporary job. Most vendors have been in this  
line of business for only two to three years compared to market retailers, fruit shops and supermarkets,  
which have been in their line of business for 5 years or longer (Table 5).  
Table 5. Proportion of retailers and time spent in the trade.  
Classification  
vendors/the fruits shops  
supermarkets, retail markets and fruit shops  
retail markets  
Trade time (years)  
< 5 years  
Percentage (%)  
23.5  
50.6  
8.23  
5 - 15 years  
15 - 30 years  
> 30 years  
retail markets  
17.67  
January 2008  
Page  
23  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
RETAILERS PURCHASING PATTERNS AND LOCATIONS  
About 93% of retailers surveyed purchase their fruit from the Ho Chi Minh City wholesale markets. Most  
high class fruit shops, supermarkets and senior retailers at the retail markets purchase fruit directly from  
collectors or growers in the various provinces in the Mekong Delta or other regions in Vietnam. When  
questioned about difficulties experienced in obtaining fruit, retailers indicated that:  
45% indicted that wholesalers did not follow the verbal agreement in term of the price, the  
quantity and product quality  
15% indicated that fruit size was not uniform as agreed  
When the old wholesale markets were moved from Cau Muoi Market, District 1, Ho Chi Minh City to Thu  
Duc Markets, 15 km from the city centre, some retailers had to break long standing relationships with Cau  
Muoi Market wholesalers and develop new relationships with new wholesalers at Thu Duc Markets and  
obtain mango fruit from Pham Van Thuong (District 5) or Ton That Thuyet (District 4). In 2006, the Ton  
That Thuyet floating markets on the Kinh Te River closed and moved to Binh Dien Markets wholesale  
markets in Binh Chanh District, or other floating markets in District 5 and District 6 in Ho Chi Minh City.  
TRANSPORT OF PRODUCT TO RETAILER’S PLACE OF BUSINESS  
With the Thu Duc Markets being 15 km from the city centre, 10% of retailers highlighted difficulties and  
problems with distance from wholesale markets to their place of business (Figure 15). Time taken to go to  
the markets and transportation of fruit from the markets back to their business establishments was longer  
and transportation fees were considerably higher compared to conducting business at the old wholesale  
markets. About 25% of retailers, mainly the vendors, complained about their transportation means (Figure  
15).  
45%  
15%  
10%  
5%  
25%  
Break the agreement in terms of the price, the quality and the quantity  
Not uniform in size  
The distance  
The transportation  
No idea  
Figure 15. Occurrence of problems faced by retailers when purchasing fruit.  
Practically all fruit purchased by the retailers are transported from the wholesale market place to the  
retailer’s place of business by Honda tricycles with or with out an engine. In some instances, small vans  
are used to deliver mangoes in cartons or boxes. Street vendors use push carts or bicycles to transport  
their fruit. Where tricycles are used, transportation fees are calculated according to the trip distance.  
Where vans are used to transport fruit in boxes, costs are calculated on a box basis and trip distance.  
January 2008  
Page  
24  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
When purchasing mangoes, the retailer does not negotiate the transportation fee back to their place of  
business. They do not pay for each delivery, instead transportation fees are usually negotiated between  
the retailers and wholesalers, based on the annual quantity of fruit sales. Retailer survey results on costs  
are shown in Table 6.  
Table 6. Percentage of the total retailers surveyed and transportation fees paid per annum.  
Transportation fees in VND per year  
Percentage (%) of the total number of retailers  
surveyed  
< 500 000 VND per year  
50%  
500 000 to 1 000 000 VND per year  
1 000 000 to 2 000 000 VND per year  
40%  
10%  
RETAILERS’ DELIVERY OF PRODUCT TO CONSUMERS  
Vendors use bicycle or bamboo shoulder carry baskets to peddle and move their fruit along the paths of Ho  
Chi Minh City. All retailers sell mango directly to customers who visit or frequent their establishments. Fruit  
sold by retailers are placed in plastic bags or wrapped in paper. The customer is responsible for  
transporting his or her purchase back to their households. Specialty fruit shops deliver mango sales to  
restaurants and hotels if the quantity sold exceeds 5-10 kg per delivery.  
TRANSACTION TYPES AND METHODS OF PAYMENT  
All contracts between retailers and wholesalers are verbal in terms of type of fruit purchased, price per  
kilogram or per fruit, and quality. When retailers receive the goods, 85% of the total payment cost is  
handed over to the wholesaler, the remaining 15% is to be paid by a set time period agreed to by the  
wholesaler and retailer.  
RETAILER SALES, QUANTITY OF MANGO SOLD IN HO CHI MINH CITY  
All retailers surveyed reported that they only sell to fruit to consumers in the Ho Chi Minh City area. No fruit  
are on sold to other retailers or vendors in other areas or regions of Vietnam. During the main mango  
season, 40% of mango retailers sell 1 000 – 2 000 kg per year, 29.5% sell 2 000 – 3 000 kg per year,  
22.5% sell 500 – 1 000 kg per year, and the remaining 8% of retailers sell less than 500 kg of mango per  
year (Figure 16).  
January 2008  
Page  
25  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
60  
Main season  
50  
40  
30  
20  
10  
0
<500  
500-1,000 1,000-2,000 2,000-3,000  
Quantity (kg/year)  
Figure 16. Quantity of mangoes sold per year in the main season by retailers, supermarkets and  
vendors in Ho Chi Minh City.  
In the off-season, 19.5% of mango retailers sell less than 500 kg per year, 48.7% sell 500 -1 000 kg per  
year, 19.5% sell 1 000 to 2 000 kg per year, and the remaining 12.2 % sell 2 000 – 3 000 kg of mangoes  
per year (Figure 17). This survey also found that experienced mango retailers (trading for over 30 years)  
consistently sell between 2 000 – 3 000 kg of mangoes per year.  
Off season  
60  
40  
20  
0
<500  
500-1,000 1,000-2,000 2,000-3,000  
Quantity (kg/year)  
Figure 17. Quantity of mangos sold per year in the off season by retailers, supermarkets and  
vendors in Ho Chi Minh City.  
The average number of mango sellers decreased by 58.1% between the main and off season. There is a  
41.2% decrease in retailers selling 2 000 - 3 000 kg per year and 49.0% less retailers selling 1 000 to 2 000  
January 2008  
Page  
26  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
kg per year. In contrast the number of mango retailers who sell between 500 to 1 000 kg of mango per  
year increased by 46% in the off-season and the amount of mango retailers who sell less than 500 kg of  
mango per year increased by 41.8% (Figure 18).  
60  
Percentage change in  
mango sellers between  
40  
main and off seasson  
20  
0
-20  
-40  
-60  
<500  
500-1,000  
1,000-2,000 2,000-3,000  
Quantity (kg/year)  
Figure 18. Percentage change in number of mango retailers, supermarkets and vendors via  
sales volumes in Ho Chi Minh City from the main season to the off-season.  
THE RETAILER WHOLESALE PURCHASING PRICE OF MANGO IN HO CHI MINH CITY  
Survey results showed that most retailers purchase mangoes of various size and quality in 35kg bamboo  
baskets. Retailers purchasing the mango variety ‘Cat Hoa Loc’ paid an average price of 10 000 VND per  
kg during the main mango season and 25 000 VND per kg during the off season (Figures 19 and 20). For  
the mango variety ‘Cat Chu’, retailers paid an average price of 8 000 VND per kg during the main season  
and 15 000 VND per kg during the off season (Figures 21 and 22). For the mango cultivar ‘Ghep’, which is  
readily available in the market for most of the year, retailers paid from 2 500 VND per kg to 8 000 VND  
per kg (Figure 23).  
January 2008  
Page  
27  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
40  
Main Season  
(Mango cultivar 'Cat Hoa Loc')  
30  
20  
10  
0
<3  
3-5  
5-10 10-15 15-20 20-25 25-30 >30  
Thousands ('000) of VND / kg  
Figure 19. Retailer purchasing price during the main season of the mango cultivar ‘‘Cat Hoa Loc’’ in Ho  
Chi Minh City, Vietnam  
40  
Off Season  
(Mango Cultivar 'Cat Hoa Loc')  
30  
20  
10  
0
<3  
3-5  
5-10 10-15 15-20 20-25 25-30 >30  
Thousands ('000) VND / kg  
Figure 20. Retailer purchasing price during the off season of the mango cultivar ‘‘Cat Hoa Loc’’ in Ho  
Chi Minh City, Vietnam  
January 2008  
Page  
28  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
50  
Main Season  
(Mango cultivar 'Cat Chu')  
40  
30  
20  
10  
0
<3  
3-5  
5-10 10-15 15-20 20-25 25-30 >30  
Thousands ('000) VND / kg  
Figure 21. Retailer purchasing price during the main season of the mango cultivar ‘Cat Chu’ in Ho Chi  
Minh City, Vietnam  
50  
Off Season  
(Mango Cultivar 'Cat Chu')  
40  
30  
20  
10  
0
<3  
3-5  
5-10 10-15 15-20 20-25 25-30 >30  
Thousands ('000) VND / kg  
Figure 22. Retailer purchasing price during the off season of the mango cultivar ‘Cat Chu’ in Ho Chi  
Minh City, Vietnam  
January 2008  
Page  
29  
AusAID CARD Project 050/04 VIE Improvement of domestic and export markets through improved post harvest and supply chain management  
60  
Mango cultivar 'Xoai Ghep'  
50  
40  
30  
20  
10  
0
<3  
3-5  
5-10  
10-15 15-20 20-25 25-30  
>30  
Thousands ('000) VND / kg  
Figure 23. Retailer purchasing price of the mango cultivar ‘Ghep’ in Ho Chi Minh City, Vietnam  
THE RETAIL SALE PRICE FOR MANGO IN HO CHI MINH CITY  
The average retail sale price of mango varies according to the type of retailer. About 85% of retailers  
surveyed felt that fluctuating prices are the most difficult aspects to deal with when selling mangoes. This  
was particularly evident when there is an abundance of other fruits available and competition was high.  
The second highest ranking difficulty retailers faced was time of season/year. At the end of the mango  
season, consumers become bored with mangoes and turn to other types of fruit.  
The survey found that vendors sold mangoes for 10 000 VND per kg in the main season, did not sell  
mangoes in the off season due to the high prices and lack of supply. The price of mangoes at the retail  
markets in the main season was 15 000 to 20 000 VND per kg, and in the off-season 30 000 to 35 000  
VND per kg for all varieties. At times, retail market prices reach 40 000 to 50 000 VND per kg, mainly  
during the off season. In fruit shops, main season mangoes sold for 25 000 to 30 000 VND per kg, and in  
the off season, fruit sold for 40 000 to 45 000 VND per kg (Figures 24, 25, 26, 27 and 28). Sometimes fruit  
are sold for as high as 65 000 VND per kg during the off season.  
January 2008  
Page  
30  

Tải về để xem bản đầy đủ

pdf 114 trang yennguyen 18/07/2024 710
Bạn đang xem 30 trang mẫu của tài liệu "Báo cáo Report on investigations into mango supply chains in the Mekong delta Vietnam 2005-2007", để tải tài liệu gốc về máy hãy click vào nút Download ở trên.

File đính kèm:

  • pdfbao_cao_report_on_investigations_into_mango_supply_chains_in.pdf